500 full electric by Kartell
Milan
March 2020
Milan
March 2020
Two of the leading Made in Italy brands come together for a new challenge in design to safeguard the environment.
A new project sees the light, uniting two of the most emblematic Made in Italy brands, Kartell and Fiat, for a special edition in support of the launch of the new FIAT 500 full electric. Creativity and innovation are the elements which inspired Kartell's one-off 500, the perfect combination of elements to give life to a real jewel of contemporary design.
"This collaboration highlights the many affinities between our companies, both characterised by research, innovation, quality and creativity, and both symbols of the Made in Italy brand worldwide. For us, being part of the launch of the new electric 500 means sharing strategies and values for a new concept of designing and manufacturing,” says Claudio Luti, President of Kartell.
Kartell's 500 model is inspired by the pattern of the Kabuki lamp, expressed in the most representative elements of the car's interior and exterior, and uses sustainable materials including recycled polycarbonate for the front grille, rims and mirror housing, an eco-chrome body paint and fully recycled polyester for the interior fabrics. The contrast between the Kartell blue exterior and the luminous interior makes a strong statement, with the latter's light colours balanced perfectly between cold and warm tones.
“I think this project goes beyond a mere new model or new product, it should be seen as a new form of mobility and design," says Claudio Luti. "In brief, it's a beautiful experience that evokes emotions.”
Kartell's special project for the Fiat 500, together with two other standout names of the Made in Italy brand, Bulgari and Armani, supported by Altagamma, forms part of an awareness campaign aiming to improve the planet with better consumer habits. The three cars will be auctioned off, and the proceeds will go to one of the environmental organisations of Leonardo di Caprio, who has embraced the design of the new Fiat 500 and become an endorser of Fiat's mission.
"This collaboration highlights the many affinities between our companies, both characterised by research, innovation, quality and creativity, and both symbols of the Made in Italy brand worldwide. For us, being part of the launch of the new electric 500 means sharing strategies and values for a new concept of designing and manufacturing,” says Claudio Luti, President of Kartell.
Kartell's 500 model is inspired by the pattern of the Kabuki lamp, expressed in the most representative elements of the car's interior and exterior, and uses sustainable materials including recycled polycarbonate for the front grille, rims and mirror housing, an eco-chrome body paint and fully recycled polyester for the interior fabrics. The contrast between the Kartell blue exterior and the luminous interior makes a strong statement, with the latter's light colours balanced perfectly between cold and warm tones.
“I think this project goes beyond a mere new model or new product, it should be seen as a new form of mobility and design," says Claudio Luti. "In brief, it's a beautiful experience that evokes emotions.”
Kartell's special project for the Fiat 500, together with two other standout names of the Made in Italy brand, Bulgari and Armani, supported by Altagamma, forms part of an awareness campaign aiming to improve the planet with better consumer habits. The three cars will be auctioned off, and the proceeds will go to one of the environmental organisations of Leonardo di Caprio, who has embraced the design of the new Fiat 500 and become an endorser of Fiat's mission.
