Kartell, the Milan Smeraldo Eataly Store, and the Illustri Association come together for design week
Three famous Italian names have joined forces in a charity project in support of the Ambrosian Refectory in Milan. Eight iconic Kartell products have been decorated and interpreted by top illustrators and emerging talents of the Illustri Association - the number one name in Italian illustration - at the Milan Smeraldo store of Eataly. The Kartell masterpieces displayed inside the store were the protagonists of an exhibition that culminated in a charity auction held by CharityStars, in which lucky bidders could secure ownership. Illustrators, each in his own style, decorated a number of emblematic products like the Uncle Jim chair by Philippe Starck, winner of the Red Dot Design Award in 2016, a white version of which was given a personal look by Luca Font and Martina Dirce Carcano; the Big FL/Y lamp by Ferruccio Laviani, embellished by Elisa Macellari and Lara Montresor; the Componibili container by Anna Castelli Ferrieri, illustrated by Francesco Poroli and Lucrezia Viperina; and the Piuma chair by Piero Lissoni, Red Dot Award winner in 2017, rendered unique by Anna Spreafico and a collective of all participating Illustri members. Profits from the auction will go to the Ambrosian Refectory in Milan, a place where solidarity and art meet in the conviction that all forms of beauty help to advance deep personal dignity. Run by Caritas Ambrosiana and a pilot project for Food for Soul, the charity of Chef Massimo Bottura, the Ambrosian refectory serves disadvantage people with quality meals made from donated surplus food products. Kartell's support for this initiative began in 2015 when chairs were donated on the inauguration of the refectory, and is being reconfirmed this year with the objective of creating a welcoming environment in which meals can be enjoyed as food for the soul as well as the body.