"Then and now, always wow" is the title of the collaboration with IIF - Istituto Italiano di Fotografia, during which the 2nd year students created shots and communication campaigns dedicated to a selection of objects from the Kartell Museum collection. The project, created to tell the story of the current and beautiful heritage of the brand, represented an opportunity to compare contemporary visual languages with the aim of enhancing the collection through the creative gaze of the new generations.

Among the 46 campaigns presented, the shots by Marta Ferrarini were awarded, with her intergenerational portraits of the KD 28 table lamp; by Maria Brandolini, who highlighted the transparency of the La Marie chair; and by Fabiola Lawson, with her playful overlapping of giant K1340 chairs.

We would like to thank all the young photographers for their commitment and the quality of the projects presented, as well as the director, teachers and secretarial staff of IIF who made the collaboration possible.