The project promoted by the Savannah College of Art and Design (SCAD), in collaboration with the Kartell Museum, has successfully concluded. Students from the Product Design course were invited to develop product concepts inspired by Kartell’s iconic design language. The concepts developed by SCAD students, born from the analysis of the target audience and the competitive context, represented a concrete example of the value generated by the collaboration between the academic and industrial worlds, promoting innovative growth through a new generation of designers.