The Kartell Museo event during the 2007 Fair
An exhibition, the Museo extended and a new publication
Thursday, 19 April, the Kartellmuseo event was held at the company headquarters in Noviglio. It was a program dedicated to design, centering around three important points:
•The presentation of the book published by Skira “La fabbrica del design. Conversazioni con i protagonisti del design italiano” [Design factory: Conversations with the stars of Italian design,” by Giulio Castelli with Paola Antonelli and Francesca Picchi, which recounts 60 years of Italian furniture design through the voice of the most knowledgeable and creative entrepreneurs, who were interviewed in a charming and unconventional manner.
•The exhibit “Anna Castelli Ferrieri, Architecture and Design” which arrived in Italy for the first time after having hit the Chicago Athenaeum, the Museo Amparo di Puebla in Mexico, l’Istituto Europeo del Design in Madrid and the Art Center College of Design in Pasadena. Retracing the prolific cultural and professional path of the designer through major architectural works and collaboration with significant design companies, it collected and presented 180 objects, models and prototypes, 300 images and a selection of 8 architecture projects.
• the expansion of Kartellmuseo. The Museo d’Impresa opened in 1999 with the aim of “..conserving, promoting and valuing the company’s ideals, and material and non-material cultural heritage” as expressed “through products which over a nearly 60-year history reveal its cultural practice and commitment.
The event was attended by exceptional speakers like Paola Antonelli, Francesca Picchi, Marie Laure Jousset, Claudia Donà and Philippe Daverio, in addition to Italian business owners and internationally renowned designers.