São Paulo, Kartell & Philippe Starck

Celebrations for the arrival of the Masters chair in Brazil

Events, October 17, 2013
Istanbul, Kartell in the chic heart of Nisantasi

The long-awaited Masters chair, already a new Kartell design icon, is finally about to arrive in Brazil. And its creator, designer Philippe Starck, and Kartell President Claudio Luti, are set to celebrate the event with a cocktail party at the São Paulo flagship store on Wednesday 16 November.

The Masters chair, winner of the prestigious “Good Design Award 2010” bestowed by the Chicago Athenaeum – Museum of Architecture and Design, and acclaimed by design magazines around the world, has become, in just four months on the market, a best-seller for the Italian furniture brand, with over 80,000 global sales!

Masters cleverly pays homage to three chairs, reworked by Starck’s creative genius. “Serie 7” by Arne Jacobsen, “Tulip Armchair” by Eero Saarinen and “Eiffel Chair” by Charles Eames come together to form the unmistakable silhouette in a sinuous hybrid, giving life to a fusion of original and captivating styles. Supported by four thin legs, the Masters chair is accommodating and comfortable. The finish gives it a sensually velvet feel. The stand-out feature of the chair is undoubtedly its backrest – a series of solids and voids created by the curvilinear movement of three different arms, enveloping and encasing the sitter. Available in a range of colours, Masters is light, practical, stackable and can also be used outdoors.

For the occasion, the Kartell São Paulo store was kitted out with a series of Philippe Starck’s great successes for Kartell – the results of a 23-year collaboration. It was 1988 when Claudio Luti took over the company from his father-in-law Giulio Castelli, and began renovating its product range with a collaboration with the French designer. Since then, a number of veritable design icons have been created and are now found in the coolest homes and venues around the world: the chairs La Marie, Louis Ghost, Ero/s and Mr Impossible, the stools Charles Ghost and Gnomi or the Bubble Club sofa.

Finally, amongst the newer Starck pieces at the flagstore was the outdoor series Magic Hole, comprising a two-seater sofa and armchair, made with the rotational moulding technique.

Italy, Be Original 2013 by Elle Decor
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