Philippe Starck in New York

Over 100 sofas signed by design stars sold

Stores, October 15, 2001
Conquering the USA

Rowohlt, the leading German publisher for fiction and non-fiction, has purchased 1000 transparent Upper stepladders to promote its new line of Thrillers. Krämer+Bartholl, image consultants for Rowohlt, came up with the original idea of personalising Upper with the RORORO logo and the words “wirmachen’s spanned” (with us it is thrilling), to promote the new thriller and suspense books.

Vases or stools? The La Bohème collection is born
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