Paris, D’Days 2009

La Dolce Vita

Events, June 16, 2009
New York, ICFF 2009

From 11 to 15 June, in Paris, a new creative contribution by Ferruccio Laviani for Kartell returned all the savoir faire and savoir vivre of the Italian Dolce Vita to contemporary 2009. The Fellinian iconography crystallised in “La Dolce Vita” depicts all the force of a culture that has always brought passion, beauty, style and lightness to lifestyle.With a special display, the flagship store in Boulevard Saint Germain 242 was decorated with the colours of the Italian tricolour flag: white, red and green.A series of giant black and white images recalling the beau vivre of Italy’s boom years in the ‘60s acted as backdrop to the vast range of new and best-selling Kartell products (including the Cindy lamp, the Papyrus chair, the Glue Cinderella ballet flats…).

Two awards for Kartell