“Louis Ghost 10th Anniversary”
Kartell flagstores pay homage to the iconic chair
The Louis Ghost chair, designed in 2002 by Philippe Starck for Kartell, is celebrating its tenth anniversary and Kartell outlets around the world are joining in the celebrations with a themed road-show! To pay due homage to the chair’s success, Kartell single-brand stores around the world will be decorating their autumn shop window displays with “10th Anniversary Louis Ghost around the world”, using images that Italian monthly magazine CASE DA ABITARE created exclusively for the brand: a journey to 10 international cities through shots by ten acclaimed photographers, bearing witness to the truly global spread of the super-famous transparent polycarbonate chair.
In September the chair’s anniversary was celebrated in: Helsinki (13 September, as part of Design Week), Poznan and Lugano (27 September). Then to come are: Milan (3 October, with the participation of Philippe Starck), Antwerp (4 October), Paris (17 October, with the participation of Philippe Starck) and all Kartell flagstores in France (18 and 19 October), Bruxelles (18 October), Mexico City (23 October), Hamburg (25 October), Cape Town (22 November). Other dates will follow. The updated calendar is available on www.kartell.it.
London department store Heals, synonymous with the best modern design and craftsmanship since 1800, and La Rinascente Duomo in Milan also took part in the celebrations with dedicated spaces.