Kartell and Eataly
A limited edition for Expo Milano 2015
Kartell has always partnered Eataly starting with its first store in New York, and has studied exclusive products and layouts also for the large space on site at Expo Milano 2015.
Developing the concept of “Feeding the planet with the culture of how we eat and what we eat” the company designed special furniture and products for six different areas inside and outside the Eataly space and for the large lounge area near the art gallery for which the Plastics sofas in vibrant orange colours were chosen.
Kartell worked on developing three moods to achieve the best representation of the taste of Made in Italy food with corresponding theme rooms: the “K loves Italy: Roma ’50” room with the Top Top tables featuring vintage flavour tops printed with images taking us back to the Italy of the Dolce Vita. “K loves Italy: Capri” is the second mood where the texture of the table tops reproduces the majolica symbolic of the most refined Italian ceramics and matched with the transparency of the iconic Victoria Ghost chair designed by Philippe Starck. The third mood, “K loves Italy: Montebianco” consists of the combination of wood and white with the touch of sparkling light from the Bloom lamps by Ferruccio Laviani. Kartell has also furnished the evocative garden with Uncle Jack sofas, the latest technological challenge of the brand, and the mood “K loves Italy: Capri” inspired by the well-known atmosphere of the island near Naples.
“Our presence with a specific project alongside Eataly” says Claudio Luti, Kartell president, “represents very well my vision of the role of Expo for companies and for our country, that is, to create a system among the brands embodying Italian excellence where they present a united front with an innovative concept to offer to a variegated, international public which is on the lookout for all sorts of ideas. We have an important job and we must do it to the best of our abilities – together. We shall therefore be on the Kartell with Eataly Expo site, a point of reference for taste, whether it be for food or design, and we shall have the chance to express all the beauty of our Italian know-how.”