Furniture Fair 2007
The products speak for themselves: 16 new families added to the catalogue
Industrial design, technological innovation, striking ideas and objects…
Kartell is debuting 16 new products at the 2007 International Furniture Fair inside the 900 m2 space staged by Feruccio Laviani, a perfect interpreter of the company’s spirit. The set-up, completely in black and white and featuring tubular plastic structures, invites visitors to discover new products.
They are creations which recount the exploration of plastic in its thousands of aspects, the pursuit of quality from an aesthetic point of view, and with regard to production, preserving the industrial virtue of extremely high runs.
It is a rich and original offering, but above all varied and diversified, whether through simple details of production, through different design styles that take form through the most sophisticated production technologies, or through the function for which an item is designed.
It is illustrative of the enormous variety of approaches tackled for the various types and set of chairs that top the 2007 list of new items, each one vibrant and with a strong identity.
A huge visual impact: an “institutional” place which recounts the company, its products and new items.