1000 Upper stepladders

At Rowohlt publishers - Germany

Events, June 15, 2001
Kartell in Paris

Rowohlt, the leading German publisher for narrative and non-fiction, has purchased 1000 transparent Upper stepladders to promote its new line of Thrillers. Krämer+Bartholl, image consultants for Rowohlt, came up with the original idea of personalising Upper with the RORORO logo and the words “wirmachen’s spanned” (with us it is thrilling), to promote the new thriller and suspense books.

La Marie and Miyake